Ahammed Shahid
Work
About
Contact
SELECTED WORK
↗
01
B2B · INTERNAL TOOL
RESEARCH + IA
LIVE
Every customer remembered, every visit - mTouch for Malabar Gold & Diamonds
Clienteling app for Malabar Gold & Diamonds. CRE and Salesperson flows.
150+ Customers
100+ Trained
5 Months
↗
02
CONSUMER MOBILE
VISUAL REDESIGN
LIVE
HelloBPCL - 10M users, 83% drop-off. One month to fix it.
Home experience redesign for India's largest fuel retail app. B2C and B2B. No backend changes.
+20% Customer Satisfaction
+15% Installs
10M+ Users
↗
03
HEALTHCARE
B2B + B2C
PILOT PROGRAM
Tata MD - chronic care is complex. We made it feel simple.
Doctor portal and patient app for chronic disease management. Sole designer.
2 Products
6+ Systems
2 Months
↗
04
B2C · SAAS
3 PRODUCTS
LEAD DESIGNER
StoryWorks 42 - most work doesn't move the needle.We built the system.
Three connected products designed end-to-end over 2 years as lead designer.
2 Products
2 years +
Live product
MY JOURNEY
01 - OBSERVATION
Learning to observe.
I started with filmmaking, motion, and visual storytelling - trying to understand how people connect with moments, pacing, and emotion.
02 - STORYTELLING
Then I learned to shape what people felt.
Editing rooms taught me that meaning isn't in the footage - it's in the order. Pacing, restraint, the cut you don't make. I started caring less about the camera and more about the structure underneath.
03 - TRANSITION
Same craft. Different surface.
The film-room instincts didn't go away. Composition. Pacing. Restraint. They just stopped being about footage and started being about interfaces.
04 - PRESENT
Now I'm setting foundations
At GE Vernova's GridOS team, I lead design on Map Layers for the Field application. The work is foundational right now: how measuring works, what it means to draw on the map, how gestures behave at every zoom level. I'm also leading Design Ops for the team.
Senior UX Designer @ General Electric Vernova
Filmmaker
turned designer.
I realised stories need systems to hold them up - now I build around how people actually think and feel.
Download Resume →
*Me in 2013 : lights, camera, action : Filmmaker origin story